Save Thousands with DRS’s Flat Fee Listing Service

Daunno Realty’s Flat Fee listing program was designed to help homeowner’s whose goal is to maximize the exposure for their home at a minimal cost. Using a high tech, internet heavy style of sales and advertising, we can effectively market our client’s home for sale while saving them THOUSANDS of dollars in the process.

The key to understanding our Flat Fee Listing Program is to understand how Real Estate Commissions are structured and where the commission money goes. 

The first thing to keep in mind is that all Real Estate commissions are negotiable.

For the purposes of this example, we will use a 5% listing commission. In this structure, the Real Estate Office that puts the home on the market (or lists the home) is entitled to 2.5 % of the sale price of the home on closing. Subsequently, the office who sells the home is also entitled to 2.5 % of the sale price on closing. 

Now, if you were to use DRS’s Flat Fee Service, your fees would be as follows:

Seems too good to be true, right? Well, let me explain exactly how DRS can save you money and still effectively market your home for sale.

While analyzing our Real Estate marketing budgets, we found that more then 75% of our marketing dollars went to print advertising. Unfortunately, we could not find one sale that came directly from those ads. Being very budget conscience, we did extensive research on how to better spend our customers marketing dollars and found one significant trend. As stated on TheRealEstateBlogger.com, “Most real estate agents will tell you that classified advertising does not work for selling a home, but it is something that the sellers expect the agents to do. So they continue to plow money into a dry well, so to speak.” In the end, most agents end up spending a portion of their client’s home equity on out dated marketing media.

Looking further, I found a report in the Seattle Times that stated, “80 percent of home buyers used the Internet while looking for a house versus 63 percent who said they looked for yard signs.” Again, common sense tells us that while the yard sign is as good a marketing media as any, the internet is where the buyers are. This remains true whether we are talking about the local Multiple Listing Services, Realtor.com, or the various search engines connected with Google, Yahoo, Etc.

As I continued my research, I found more of the same:

• In a survey of more than 100 real estate agents conducted with RealtyTimes.com, 58% of respondents indicated they are raising their advertising budgets this year, but the majority said they would be spending the bulk of their money online …

• According to Borrell Associates, a research and consulting firm that tracks local advertising and helps media companies develop executive strategies, by 2010, 32.1% of the $9.6 billion spent on real estate advertising annually will be done online. This is up from 17.7% in 2006.

• Peter Zollman, founding principal of Classified Intelligence, publisher of the Real Estate Advertising Report observed, “Real estate agents and real estate advertising are undergoing a very significant transition period, which is certainly not a surprise.” He continued, “online will be a substantial winner and daily newspaper print is going to be a significant loser.”

• According to a report by 247WallSt.com’s Douglas McIntyre, that also ran on The New York Time's Web site, at least ten major newspapers will not survive -- in print form, at least -- the next year and a half. These include The New York Daily News, The Philadelphia Daily News, The Boston Globe, The Cleveland Plain Dealer and The Chicago Sun times.

With all of this information at our fingertips, the question now becomes, what does it all mean?

First and foremost, it means that most real estate brokers, agents, and companies are spending your hard earned dollars on an outdated marketing platform. Unfortunately, most consumers are not as well informed as their agents and most agents are aiming to please the people who have given them their business. So, the cycle and the waste continue.

From our standpoint, this proves that we can effectively market your home at a much smaller cost to us. And, because we are spending less, we can charge our clients less to list their home and honestly save them thousands! 

As great as this all sounds, we do have three specific requirements that our clients would need to agree to as part of this program:

• We require our clients to offer the selling broker a minimum of 2.5 % or we will not take the listing. Our goal here is to build a profitable business and in doing so, we will need to continue to respect the rest of the real estate community and their ability to fairly profit within our industry.
  
  
• We require that you sign a minimum of a 6 month listing contract. If we are going to commit to our clients, we need them to commit to us.
  
  
• We require that clients allow us to represent them as disclosed dual agents. A disclosed dual agent is defined as an agent that legally represents both the buyer and seller in the same transaction and is explained by the Consumer Information Statement on New Jersey Real Estate Relationships. We require this because being that we have accepted a below market value real estate commission, we would like the opportunity to sell the home ourselves.

As long as this sounds good, please Contact Us today for Flat Fee pricing and we can get started immediately! 

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Daunno Realty Services, LLC